Get the fans, get the $

Sport is not a cookie-cutter endeavour - each one has its personalities, plots and sub-plots, controversies, triumphs and defeats. Talk about rich vein of stories.

You're going to need some content for that ...


DIGITAL STRATEGY

 Produced at Seven Network. (c) Copyright Seven Network 2014-17.

Produced at Seven Network. (c) Copyright Seven Network 2014-17.

Everyone thinks they know how to get the result they want, but as the great Marcellus Wallace once said, "We don't wanna think. We wanna know."  We can help you test your theories, define who you're targeting and gather actual user data to see if you're going down the right path.

They say projects are like babies - easy to conceive, but without a plan on how to deliver them, you're up for a world of hurt. Got a project? We've delivered project babies big and small, in all kinds of working arrangements.


VIDEO production

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Whether you need a TVC or a 10-second snippet for social, you’re going to need to know the game, its personalities and backstory to get the best result.

We can sling studio cameras, GoPros or drones to tell the story you want told - and it doesn't need to cost the earth.

Remember - the better the content you have, the more free social media reach you get. Did someone say viral?


INTEGRATED CONTENT

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With ad-blocking on the web up 30% year-on-year, banners and pre-roll ain't where it’s at. Integrate your product into the content where it can’t be blocked and set it free.

Whether it’s a brought-to-you-by (BTYB in the biz) logo graphic or native advertising, if done well, the ad blinkers are off.

Drinking game: drink every time you see a brand in your favourite films.


ATHLETE INFLUENCERS

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Why do brands throw free boots (not to mention cash) at big-name players? For their skill on the field, yes, but also their influence off it, and the advent of huge online followings are only growing this pie. 

Athletes, managers and brands can all profit from influencer content pushed through athletes’ channels. Content is produced by us but looks authentic and is no work for the player because we shoot while they continue their normal routine. We get all the approvals and deliver through their social channels, or they can.


CONTENT MONETISATION

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Yes, we want to engage with our content, but we usually want an earn too. 

We can produce branded content with everything from integrated advertising to overt BTYB branding and help you sell it. We'll also help you avoid killing your content with "down their throat" marketing, and make sure your content has value on its own.

We can also show you how to get a range of content to monetise with minimum spend and effort - maximising your ROI.


BUILDING YOUR CAPABILITY

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Wouldn't you like to figure out how to expand your internal digital team while someone else pays for it? We have - and we can help you do it too. Bonus points: you can even make money in the process.

If you already have a team but need to upskill - we can help you with everything from the dos and don'ts of social media to how to value a user's eyeball (or hopefully two).   

Digital team structure, the skills you need to develop and recruit for, and where things are heading next. It all comes back to digital capability and how to get it.