Make it fast - and square

Facebook July 2017: "On average, someone viewing on desktop spends 2.5 seconds with a piece of content and 1.7 seconds on mobile. That means the videos that perform best are the ones that grab your attention quickly.” At Halfback, we'll help you stand out from the crowd.

TEADS/Ipsos August 2017: "Mobile-optimised square video formats drive 66% more completed views than horizontal creative when viewed on mobile devices. Outstream vertical and square formats are the least intrusive of all mobile ads, driving a 39% enhancement in user experience. Vertical formats achieve 83% higher ad recall than the horizontal format, with square ads achieving 60% better ad recall". At Halfback, we won't miss a trick for you.