Hidden gems

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Marketing is the opposite of hiding your light under a bushel.

While it's easy to take your product or venue for granted, if you've ever had anyone say to you, "Wow - I didn't know this existed", your marketing isn't doing what it should. This week I had a "wow" moment at the gorgeous Indooroopilly Golf Club (above).

Don't be squeamish or shy - the odds are good that there are customers out there that will gladly consume content showcasing your venue/product/service/ability.

You just need to showcase and entertain - not demand or bash them over the head with it.